What is one of the roles of the member of the board who is a consumer?

The role of the consumer member of the board is fundamentally to represent the interests of the community. This position ensures that the perspectives and concerns of consumers—those who utilize funeral services—are considered in the regulatory and decision-making processes of the board. By having a member whose primary focus is on the consumer experience, the board can gain valuable insights into the needs and expectations of the public, which is essential for maintaining ethical standards and consumer protection within the funeral industry.

This representation helps to balance the interests of funeral service providers with those of the community they serve, fostering transparency and responsiveness to consumer complaints and suggestions. By focusing on consumer interests, the board can better ensure that practices in the industry are fair, respectful, and aligned with the values and expectations of the community.